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It’s just a year like any other but reaching 20 years in business is quite a milestone. People often ask if I ever dreamed that we could get so big. But when you start a fashion company from your kitchen table your ambitions are pretty realistic; design, sell, deliver, balance the books. It was survival, with my main ambition to take on every challenge as best I could with very little capital. All I wanted was to be proud of our designs and service and to be able to offer our growing teams a decent work environment, salary and work life balance.
The funny thing is that our aim today is exactly the same, it’s just we call an ambition a target and can add no end of corporate terms if we like (which I don’t really), but let’s give it a go: Our mission is to designs great collections and innovative products with customer appeal, market them efficiently to our target demographic groups across the world, ensure we offer exemplary service via efficient operations and logistics systems and repeat the whole process the next season whilst managing cash flow forecasting, EBITDA and currency hedging all within the confines of employment and fiscal laws.
Or we could just say – here at JoJo we started off trying our best and we are still trying. Life is never easy, especially when a freezing spring keeps everyone indoors, but we stay cheerful and positive, keep on smiling and work as a team to offer what our customers want and need during the most exciting times of their lives. Who could fail to enjoy running a mother and baby brand?
It’s been a long 20 years with plenty of sleepless nights but I’m SO proud of what our teams have achieved. From such a humble start … to where we are today and where we plan to go. Nobody sane could have ever dreamt this would happen.
So a Huge and humble thank you to our wonderful board with nearly 80 years at JoJo between us and to our loyal team in order of longevity (starting 20 years ago with just myself, Harriet and Barbara).
You are totally brilliant: Harriet, Barbara, Gail, Anne-Marie, Mel, Sandra, Cath A, Gavin, Hilary, Karen F, Jo E, Beth, Russ, Lynda, Gareth, Christine P, Carol M, Jane B, Kath P, Arron, Agnes, Layla, Leanne, Karen H, Stephen, Cathy, Cheryl, Cath F, Will, Judith, Sughreea, Stefan, Maria, Emma B, Bella, Suzanne, Ian T, Sam, Jo B, Jen G, Sam M, Melodee, Kate B, Ashleigh, Barbara H, Wendy, Clare C, Amy, Glenys, Graham, Helen, Karen B, Donna, Lee, Geoffroy, Clare B, Jason, Gemma, Agneta, Mel H, Nic D, Carl, Sian, Rance, Judith, Rasa, Janet, Jo J, Shelby, Vanda, Julia, Jo W, Lynne, Chris K, Dagmara, Christine G, Becky R, Sue M, Steph, Suzie, David, Brede, Jennine, Nicola R, Louise J, Emily G, Keira, Nichola C, Lisa, Nicola G, Natalie, Tracey, Claudia, Angelica, John B, Kasia, Yvonne, Sam K, Joanna D, Doreen, Haleh, Georgina, Rhona, Sally, Lynette, Maria P, Chamairy, Tasha, Caroline D, Caroline N, Sandy, Vicky A, Cheryl, Sophia, Ian B, Samantha V, Katie D, John R, Rachel A, Rosie, Paul, Kate T, Sarah M, Ursyn, Niki V, Adam, Suzannah, Toni, Emma H, Fiona, Gemma H, Martin, Chloe, Hannah G, Victoria R, James, Dean, Alexandra, Alice T, Simon, Amy M, Sunny, Ann M, Jo P, Craig, Siobhan, Lisa DMF, Lianne M, Peter, Linda E, Cherie, Sarah Mc, Will C, Alice S, Simin, Phil, Anna, David, Sherelle, Rytis, Rob C, Janos, Dave W, Charlotte, Maggie, Holly T, Chloe M, Annette, Colin, Rachel, Jill, Kim, Ann B, Danielle, Claire W, Rob P, Berta, Kate K, Maria, Caroline N, Margalit, Geri, Hollie H, Rob, Susan, Craig, Nicola M-B, Louise B, Barbara D, Michelle H, Claire S, Pelcy, Charlotte H, Jannel, Charlotte C, Shelley, Emily, Dilpa, Becky T, Susannah, Louise P, Natasha, Ella, Lauren, Kathy C, Leanne S, Kaye, Victoria F, Laura C, Tom B, Paulina, Mark J, Nikki W-O, Emma S, Ruth, Agnes, Rachel P, Tanya, Emma G, Tara, Catherine F, Karen A, Nikki P, Justyna, Sara, Esther, Carol A, Verity, Lindsey, Alex A, Laura F, Eva, Lacelle, Margi, Zansika, Hayley, Sila, Eman, Grace, Kirsty, Gita, Sharon, Fernanda, Diane R, Simas, Caroline P, Yesim, Ella, Bev B, Emma D, Sarah W, Rebecca M, Leighton, Helen M-S, Sarah H, Alice F, Laszlo, Stephen T, Jayde, Charlotte R, Stephanie M, Nerissa, Sukyee, Mark S, Sammy-Jo, Emily A, Amanda C, Natalie O, Charlotte C, Julie, Kim L, Chrissie, Carly R, Carly S, Lauren W, Mo, Jessica, Caroline B, Chris P, Glynis, Leah, Dora, Megan, Lauren A, Frances, Murah, Daniel, Naomi, Kate M, Suzanne, Sam A, Natalie L, Hannah L, Scott, Amber, Egle, Ross, Sandra G, Wendy H, Sarah T, Frances W, Deborah, Emma L, Eleanor, Sam T, Shelley M, Emma H, Ella B, Sarah W, Hannah R, Lisa M-B, Hayley, Rachel J, Gabrielle H-S, Lucy, Tom H, Phoebe, Laura P, Sarah F, Rebecca H, Anton, Stacey, Tricia, Stephanie R, Matthew, Jodian, Paul B, Marta S, Emma T, Jane R, Georgiana, Charlotte G, Neil, Kirsty T, Siobhan P, Terri, Kristofer, Katherine N, Victoria S, Judine, Libby, Amanda S, Melissa, Keeley, Gaby, Michelle R, Tamara, Georgina, Shirley, Kelly M, Alison P, Kate B, Agata, Danielle, Amina, Natalie D, Donna C, Annie N, Claire D, Kimberley T, Jane E, Meg, Leoni, Linda H, Heather, Petrina, Nicci B, Amy O, Claudia M, Cheryl H, Linda R, Maria P, Celena, Priscilla, Rachel Mc, Lisa C, Amy M, Emily T, Magi B, Claire T, Marketa, Stella, Natalie D, Eimear, Sandra H, Tara, Meg M, Catherine Mc, Jo F, Samia, Nicole, Tara E, Lee, Amy C, Lucie, Katie B, Claire C, Carol P, Greg, Jessica S, Verity G, Aliesha, Hilena, Amy F, Josephine, Claire B, Angela, Susan P, Jade T, Nakita, Louise M, Ashika, Jodie B, Jennie, Lizzie, Abby, Leann, Andrea F, Zena, Celia, Leigh, Charlotte H, Souad, Elizabeth D, Nichola D, Bassmah, Martin I, Victoria D, Fiona, Victoria B-D, Elwira, Jan, Lynden, Alec, Craig, Stephen F, Christa, Ako, Alysha, Fiona O’T, Sharon D, Chantelle, Demelza, Sylwia, Brenda, Lara, Kate G, Laura S, Sadie, Ruth M, Simon P, Trevor, Fiona A, Sharon A, Ashleigh B, Holly W, Sue M, Grace O’D, Jo T, Jane W, Shelley F, Amanda H, Sarah S, Emma L, Roisin, Daniela, Sadie M, Caitlin, Marena, Sally H, Maria D, Sol, Hepzi, Tania W, Niamh, Maria F, Marta A-C, Yasmin K, Natasha C, Lucy E and last but not least our latest recruit …. Hannah W!