SS17 Maternity Launch

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Our SS17 collection launches this week, with some brand new, amazing maternity styles. To celebrate the new collection, we invited a few mum-to-be bloggers to get a sneak preview.

The lovely bloggers Ami Elizabeth, Get the Gloss, The Fashion Bug and My Baba popped into our store in Chelsea to have a look. It was great meeting the lovely ladies and get feedback from ladies who are expecting; below is a handful of their top picks from the event.

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Our favourite mum-to-be skincare brand, Mama Mio, joined us on the day with their new range of pampering goodies, including their brand new pregnancy saviours kit, which contains a pregnancy Boob Tube, a Tummy Rub Butter, Liquid Yoga and Lucky Legs spray. We stock Mama Mio’s range online and in store, you can check them out here.

In the new maternity collection, you’ll find some of your favourites are back in updated colours and prints, as well as plenty of new styles to ensure a stylish pregnancy. We have some wonderful pieces like the denim pinafore dress, slogan T-shirts and bestselling dungarees to add to your must-have list. Many of the items are versatile and can be worn in a variety of ways, making it easier to wear them right through your pregnancy and beyond. Our nursing range has more items than ever before which is fantastic for post-natal dressing choices.

We hope you are as excited as we are for the collection launch! Everything will be available from 25th January online and in-store.

Thanks again to Mama Mio for coming along to our preview, The Pie Man for catering the event, the bloggers for your feedback and Chelsea Green store for having us!

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