Behind the scenes of a JoJo shoot

A couple of weeks ago we finished shooting for our Spring Summer 2014 catalogue! Where does the time go?! We’re going to be putting up our Christmas trees before we know it!

Myself and the rest of Team JoJo headed down to beautiful Mullion, Cornwall for 2 solid weeks of shooting. I must admit before we set off I was sceptical of the weather but in the end we managed to arrive on location for the first day of the heat wave! We couldn’t have timed it any better, 2 weeks of glorious sunshine. People weren’t sure whether we’d snuck off to the Bahamas when we got back to JoJo house with deep golden tans (they couldn’t see our workers tan lines).

The views from the hotel were absolutely stunning, I’m ashamed to admit I had never been to Cornwall but I will definitely be visiting again. At the end of the long days Team JoJo would head to the beach to catch the last bit of sun and every night I felt as though I’d been whisked off to a remote beach in Southern Crete.


Polurrian Bay Hotel, is the second hotel in the Luxury Family Hotels chain that we have visited; of course we were not disappointed. The staff catered to our every need, the rooms were more than comfortable and the food was delicious. Lots of lovely fresh fish straight from the Cornish waters served with veg from the local farms.

We shot both our kids and maternity ranges in the 2 weeks. Our gorgeous maternity models did a wonderful job; I think you’re going to love the new range! But a special mention must go to our little models, they were fantastic! Such troopers and I can’t recall a single child crying the whole week. Shoots can be really tough for the team but they really did make the shoot enjoyable and judging from the pictures below we think they enjoyed themselves too!

[uds-billboard name="pollurian-bay"]



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1 comment for “Behind the scenes of a JoJo shoot

  1. Sarah Rose
    15/03/2014 at 9:10 pm

    Hi , we stayed at that gorgeous hotel and had a wonderful week with the heat wave, Murray final and our daughter – Imogen’s ist holiday. I must admit I found it strange that some trendy youngsters were in a family hotel but you were all so nice and thanks for letting Imogen join the shoot. Just wondered when the summer section comes out and whether she will be in it. ( she wore a rose dress ) also wondered whether we can be sent a copy of the photos as it was such a special holiday. Many Thanks Sarah Rose :)

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