Behind the Scenes at a JoJo Catalogue Shoot – in Pictures

We may have just arrived back from shooting most of our AW13 catalogue, but there was some more work to do back in London! Our lovely model babies came to the set at the JoJo offices to pose for more photos, and after a freezing two weeks of outdoor shooting in Dorset, we can safely say the Shoot Team was glad to be back indoors! This week marks the end of the shooting for AW13, and we’re already planning our photo shoot for SS14 – time really does fly.

JoJo Maman Bebe Set

We're sure you'll agree the bedroom set looks a little different in real life!


JoJo photo shoot felix

Trying to keep Felix looking at the camera involved lots of waving!


JoJo photoshoot Felix Alice

Alice steps in to keep little Felix smiling


JoJo photoshoot Cora

Our merchandising manager Daniel's little girl Cora loves being photographed


JoJo photoshoot Lee

Alice and photographer Lee hard at work


JoJo baby clothes

Lots of lovely JoJo baby sleepsuits waiting to be tried on

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2 comments for “Behind the Scenes at a JoJo Catalogue Shoot – in Pictures

  1. Debbie
    13/03/2013 at 10:35 pm

    Gorgeous clothes but i’ve noticed a lot of the clothes in the pictures for AW13 are in the current spring collection!

  2. Mel
    19/03/2013 at 9:55 am

    Hi Debbie,

    What you are seeing in the pictures above is a 30 minute out-take from over 4 weeks of taking photographs. We have taken new photos of some of our most popular current sleepsuits – I think there would be uproar if we stopped selling our London print or favourite Ele print sleepsuits – but I can spot at least 11 new prints on the rail plus there is much, much more new to come across the whole range. I’m afraid you’ll have to wait until July thoughto see the full range. However, in the meantime, we have lots more new Spring/Summer styles going out to stores for Easter – we are just all hoping for some sun to accompany them.

    Mel – Design Director @ JoJo

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