Behind the baby sleepsuits

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SNUGGLYSLEEPSUITSIt’s no secret how much you love our baby sleepsuits, and it’s not hard to see why. With adorable, unique designs, super soft cotton and practical features, our sleepsuits have been bestsellers for years and ensure your baby stays comfy and looks gorgeous. We caught up with one of sleepsuit designers, Daisy to find out a little bit more about the fabulous designs.

Where do you look for inspiration when designing sleepsuits each season?
We take inspiration from a variety of places every season. We always look at blogs for current trends and illustrations. Ideas can come from a vintage print, a cute card or even flowers in the garden. Whatever the idea, we also try and make sure the layette range is cute and fun.
What’s your favourite part of the design process?
I love being able to develop a new idea and watch it grow into the final product.
Are there any special design features that make JoJo sleepsuits extra practical?
As well as being cute and fun, we always make sure the sleepsuits are practical too. The super soft cotton is gentle on delicate newborn skin, the turn back cuffs turn into scratch mitts, the inside label is printed rather than sewn on to avoid scratching little necks and most of the sleepsuits open fully for easy changing.
What can we expect to see in the sleepsuit collection this season?
Every season we make sure we have a mix of styles to suit every taste. We have some really pretty embroidered sleepsuits, especially our floral embroidered sleepsuits, which makes a perfect gift. We also have our funky appliqué styles, like the giraffe appliqué sleepsuit. For SS16 we have collaborated with Sophie la Girafe to create a special collection of delicate pieces in beautiful neutral colours. We have combined the well-known Sophie design with our JoJo style.
Which sleepsuits are your favourite this season?
My favourite sleepsuits this season are the monkey appliqué sleepsuit, I love the bright colours and the cheeky design. Also the Sophie La Girafe embroidered sleepsuit; I love the delicate embroidery and simple colours.

Don’t forget we’ve currently got 20% off our sleepsuits, click here to view the collection.

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