Monthly Archives: September 2015

Taking emergency supplies to the Bekaa Valley on the Syrian border: a holiday with a purpose but it’s no hardship

shoes for little syrians
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Some months ago a conversation with a close friend turned into a bucket list of places we wanted to visit. Some surprise was registered when Beirut came in my top 3. Since 1988 when, as a teenage backpacker, I travelled…

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#ScrumsOrSequins: Sarah Hunter, Female Rugby Player

sarah hunter
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As part of our #ScrumsOrSequins campaign, we spoke to Women’s Rugby player Sarah Hunter, who has enjoyed amazing success playing for England, including winning the World Cup last year. She tells us about why she chose to pursue a career…

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#ScrumsOrSequins: Who says Rugby is only for the boys and cooking only for the girls?


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When I was at our company charity in Mozambique last year we took out a rugby ball. The local kids had never seen one before and we thought it would be fun to introduce something new. With no preconceptions of the game there was no gender stereotyping. Guess what? The girls played as much as the boys and actually ‘got’ the point first!

It’s true this was not the sort of rugby played by a scary rhinoceros-sized teenager prop. And to be totally honest I would definitely refuse to get on the pitch with my eldest son’s team! But some girls are gutsy enough for the rough and tough aspect of the game and relish it, so if they show an interest why not encourage it?

I have two boys. My eldest plays rugby and loves it. My youngest preferred footie. Whether they are thugs on the pitch or not they both love cooking and Toby just got an A in his Food Tech GCSE! He can make a mean Hollandaise sauce and I often come home to the smell of baking. If they are hungry when I’m at work they know what to do and don’t wait for me.

Let’s ensure the younger generation grow up to be useful in the home (making better partners in the future) and without the gender stereotyping of my generation; which meant I was sent to typing school and my brothers to agricultural college. It turns out I want to be the farmer (I’ve just bought a small holding in the country and enjoy growing my own veggies) and my brothers now struggle with their jobs by not being able to touch type.

The best thing we can do for the next generation is to let them choose who and what they want to be, so join in our Scrums or Sequins campaign and ask your little ones what they think?

X Laura

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#ScrumsOrSequins: Rugbytots Interview

rugbytots
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As part of our #ScrumsOrSequins campaign, we spoke to Rugbytots founder and MD Max Webb. He told us how Rugby Tots was set up to fill a gap in the market and why it’s a great way for boys and girls…

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#ScrumsOrSequins: Iain Mackay, Male Ballet Dancer

Iain Mackay 1
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As part of our #ScrumsOrSequins campaign, we spoke to male ballet Principal at the Birmingham Royal Ballet, Iain Mackay. He told us about what made him embark on a career as a ballet dancer and what it’s like to be…

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Nema: Cakes!

cake collage 1
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Last week, JoJo founder Laura asked if we should ever abandon our sustainable aid ethos when it comes to helping those in desperate need, particularly the Syrian refugees. The core of our charity work is to always focus on sustainable…

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When is it ok to abandon our ‘Sustainable Aid’ ethos?

syrian refugees 2
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We want to be useful, in the most practical way possible, so I’m off to Lebanon with your lovely ‘From a Mother to Another’ packs to distribute to Syrian refugees. After many years of questioning what makes me and others…

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10 things you didn’t know about dinosaurs

dinosaur spreadsheet facts-page-001
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Download and print these fun facts here If your little one is as dippy about dinosaurs as we are, this season’s childrenswear collection is guaranteed to delight! With tops, pyjamas, toys and accessories available, you are spoilt for choice. These are…

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