Welcome to JoJo's Blog!


It’s great that you are reading the very first post from our new blog. For the past few years we have shied away from the idea of too much editorial on our website. We felt that you had too much to read already; pamphlets from the hospital, pregnancy and new baby books, news sites, baby magazines, newsletters from your NCT groups, the list goes on and on. We also felt that it was pretty straight forward to Google your issues for information. But recently I`ve become pretty despondent by how sanitised everything I read is. It appears that publishers and editors are so concerned about political correctness and that nobody will dare to stand on a `soap box` voicing strong opinions. Wherever I look I seem to see a homogenised version of some government leaflet. Does anybody really believe in having an opinion anymore? Maybe they do but they don’t have the guts to talk about it in public too often?

Of course I would never advocate a policy of political incorrectness or endorse a viewpoint which may be dangerous or irresponsible, but it is great to be kept awake by hearing the full story and maybe seeing both sides of an argument. For instance when are we going to join forces to campaign for sashes to be allowed on little girls dresses again? You may not be aware that H & S legislation forbids a proper bow in case it comes undone, trails down and your child may trip on it. In my opinion this is total madness and sashes have been worn throughout history. They look sweet and the dangers are so remote that if a soap box is needed to get a piece of truly sane information across, then I am happy to stand on it! So please read on …

Our regular bloggers have been chosen with great care. We know how frantic the life of a new parent is and we don’t want to waste a moment of your precious time. This is why I hope they will be interesting to read. I`d like to give you our reasons for choosing our regulars as they write their launch blogs …


Laura Tenison

Laura Tenison outside one of her shops in Battersea


Rebecca – our JoJo Mum

I met Rebecca in a pub whilst I was out for a summer Sunday lunch with my family and Truffle our dog. I`d noticed her gorgeous baby across the garden and since we are always on the hunt for new JoJo models I sent one of my sons over to say hello. She is great; intelligent, sassy, laid back and very much the type of person who we hope will become our typical JoJo blog reader. She had an interesting career with the BBC, then Arthur came along. I imagine that she, like I did when my first child Ben was born, was amazed by how much she loved him. Instead of returning to her previous career which would have involved long hours away from home and lots of travel, she stayed at home and is building up a career as a freelancer. Rebecca knows first-hand the issues you are going through, from being pregnant to being on maternity leave or deciding to become a full time mother and then choosing to work part or full time again. She also knows why she wants to do some part time work to keep herself sane, but this does not dilute her passion for the wonderful Arthur.

Trewin – our Eco-Dad

I didn’t meet T in a pub … or did I? I can’t quite remember! He was introduced to me by my environmental campaigner friend, Carlos, who lives in Madrid and is the father of twin girls. I was asking Carlos’ advice on how to build on our sensible eco policies and he suggested I ask Global Action Plan, the charity that Trewin founded, to audit our company. Trewin has now become a friend too, which is great for JoJo since I can glean advice from him in the pub from time to time and I give the occasional speech on sustainable business practices, to support his charity now. What Trewin has achieved with Global Action Plan is so impressive and there really is too much to say about it, so I suggest you take a look at their website. What I love about Trewin is that he is realistic about life, works hard, is Dad to a gorgeous new baby boy as well as an older son and daughter, but he still finds time to run an allotment, cycle and generally live life the way we all should!

JoJo Team

I love my job because I am incredibly lucky to work with people I like and admire. We have a dedicated team with a wealth of knowledge about the industry. I hate to think how many years of experience the whole team adds up to, but it will be several thousand. This blog post is open to any of our team members who have an interesting point of view on a relevant subject. Harriet, our first employee is product buying director and she may pick your brains for new brilliant ideas, Hollie is our senior designer and she will bring you the latest news from Paris following our visit to see what`s on the agenda for the next season. You will also hear from many other JoJo employees and directors, including some of our retail teams who may have relevant up to date advice to share.

And last but certainly not least, our Guest Bloggers. To fulfil our plans of bringing you diverse views we are inviting interesting professionals in maternity, baby and child care areas to add their point of view. Their theories and ideas will not always be ours and we recommend that you always seek your own midwife, health visitor or doctors` advice. Clare Byam-Cook is going to add some of her sensible views on breastfeeding, Sarah Buchanan is a natural childbirth expert with a loyal following plus we have many other promises of postings from fascinating and inspiring contributors.

Thanks for reading.

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6 comments for “Welcome to JoJo's Blog!

  1. Sarah McDona
    23/01/2012 at 12:08 am

    As a busy mum to nine children I think the idea of a Jojo blog is great! It gives me a excuse to sit down. I am looking forward to reading further blogs from you and your team. x

  2. Ian Bidder
    24/01/2012 at 2:54 pm

    What a great idea this blog is – I can even use it on a train from my mobile phone !

  3. laura tenison
    laura tenison
    25/01/2012 at 12:12 pm

    Wow Sarah, nine children is amazing, life must be hectic but fun! I am one of five but we always had lots of cousins staying too so I love a big family. Probably why I love running JoJo so much. Thanks for the support, its a bit daunting, but I think it could be fun and maybe useful.

  4. 12/02/2012 at 2:30 am

    Hey I located your page by mistake when i was searching Live search for this matter, I have to tell you your website is totally useful I also really like the layout, it is cool!

  5. 13/02/2012 at 8:54 am

    Reached your web blog through Yahoo. You already know I am subscribing to your feed.

  6. 13/02/2012 at 9:17 pm

    Superb contribution, stylish web page design, continue the great work

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