We have just returned from Whitstable after shooting for our AW12 catalogue. We had a wonderful time, the kids were fantastic, as were the parents… and the fish and chips weren’t bad either! The weather even held out for us! All in all a great success.
We are so excited for you to see the new collection, there are some adorable fashion pieces as well as the old reliable JoJo polar fleece, have we mentioned before it’s made from recycled plastic? But this all won’t be in stores till August and no one’s thinking about polar fleece on this beautiful day so I’ll keep quiet until then.
Our shoot in Whitstable went so well that the JoJo team got to head out for an evening and see what Whitstable had to offer, and believe me we were not disappointed by what Wheelers served up! They were the most delicious fish dishes any of us had ever had. I even tried my first oyster which wasn’t actually that bad (although the picture says otherwise). Desert was a whole other world of delight; we had apple crumble soufflé with salted caramel ice-cream. The chef, Mark Stubbs, kindly gave me the recipe to take home and try out for myself… after I’d proposed of course… I think he was rather frightened by my euphoria caused by his outrageously delicious desert, nothing to do with the wine of course!
We still have some bits and bobs left to shoot, so this will be done in the next couple of weeks in London, give us a wave if you see us out and about. We are also using our brand new studio in the London office which we are very excited about.
Just to reiterate Whitstable really is a lovely place, and I would recommend going for a visit, I will certainly be heading back at some point, just don’t tell Mark Stubbs I’m coming!