In case you haven’t heard, today we’re launching our latest charity campaign, “From a Mother to Another”, in partnership with Hubbub.org.uk and Barnardo’s. Over the next six weeks, in the run-up to Mother’s Day, we’ll be urging our customers to hand in their good quality, used children’s clothes to our stores, so we can pass them on to disadvantaged families in the UK.
We all know how quickly little ones grow and often there is plenty of life left in their outgrown clothes. The figures are staggering: parents spend on average, £11,000 on clothing per child as they grow, with a third of clothing in the UK ending up in landfill. Having built JoJo on a “waste not, want not” ethos, we knew something had to be done.
So, if you have any children’s clothes you no longer need, simply bag them up, sorted into age and gender and drop them into any JoJo store. You’ll receive a £5 voucher too so there really is no excuse! All the clothes we collect will be beautifully gift-wrapped and distributed via Barnardo’s to UK families in need, as a gift ‘from a mother to another’.
We are kicking things off with a launch party today – we’re stationed at Somerset House in Central London with our trusty van Eloise. If you’re in the area, please do pop in to meet us.
Give something worthwhile this Mother’s Day.
We’re back from our fabulous launch at Somerset House – thanks to everyone who popped down to help kick start the From a Mother to Another campaign! Don’t forget to use the #MotherToAnother hashtag to keep up with our news. Click here to find out how to donate your unwanted clothes to disadvantaged families in the UK.
#MotherToAnother Launch Photos