From a Mother To Another

from a mother logoIn case you haven’t heard, today we’re launching our latest charity campaign, “From a Mother to Another”, in partnership with Hubbub.org.uk and Barnardo’s. Over the next six weeks, in the run-up to Mother’s Day, we’ll be urging our customers to hand in their good quality, used children’s clothes to our stores, so we can pass them on to disadvantaged families in the UK.

We all know how quickly little ones grow and often there is plenty of life left in their outgrown clothes. The figures are staggering: parents spend on average, £11,000 on clothing per child as they grow, with a third of clothing in the UK ending up in landfill. Having built JoJo on a “waste not, want not” ethos, we knew something had to be done.

So, if you have any children’s clothes you no longer need, simply bag them up, sorted into age and gender and drop them into any JoJo store. You’ll receive a £5 voucher too so there really is no excuse! All the clothes we collect will be beautifully gift-wrapped and distributed via Barnardo’s to UK families in need, as a gift ‘from a mother to another’.

We are kicking things off with a launch party today – we’re stationed at Somerset House in Central London with our trusty van Eloise. If you’re in the area, please do pop in to meet us.

Use the hashtag #MotherToAnother to keep up with the latest news on Twitter. You can also find all the campaign info on our Community.

Give something worthwhile this Mother’s Day.

UPDATE

We’re back from our fabulous launch at Somerset House – thanks to everyone who popped down to help kick start the From a Mother to Another campaign! Don’t forget to use the #MotherToAnother hashtag to keep up with our news. Click here to find out how to donate your unwanted clothes to disadvantaged families in the UK.

#MotherToAnother Launch Photos

Kicking things off at Somerset House with the help of our trusty van Eloise

Kicking things off at Somerset House with the help of our trusty van Eloise

A happy little JoJo customer looking fantastic in our Fisherman's jacket

A happy little JoJo customer looking fantastic in our Fisherman’s jacket

The donations were all rolling in.

The donations were all rolling in.

Louise gets to work sorting out the donations.

Louise gets to work sorting out the donations.

Plenty of fun with our hop-a-long balloons

Plenty of fun with our hop-a-long balloons

Alba's lapping up the stunning location!

Alba’s lapping up the stunning location!

Clothing donations gorgeously packaged up and ready to send to a new home

Clothing donations gorgeously packaged up and ready to send to a new home

Lots of happy faces!

Lots of happy faces!

L-R: Hubbub.org.uk founder Trewin Restorick, former Apprentice winner Tom Pellereau and JoJo founder Laura Tenison

L-R: Hubbub.org.uk founder Trewin Restorick, former Apprentice winner Tom Pellereau and JoJo founder Laura Tenison

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Comments

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3 comments for “From a Mother To Another

  1. Linda Turner
    06/02/2015 at 10:23 pm

    What a brilliant idea! I will mention this to my friends as we are all Grannies and can alert our children to this! Well done!

    • Laura
      12/02/2015 at 4:50 pm

      Thanks for the support Linda, we are really excited that things are going so well – so far we have had a great response including a volunteer knitting group supplying us with 30 stunning little hand knits for babies.

  2. Kerry Fisher
    04/03/2015 at 10:54 am

    This is such a brilliant campaign! I have donated and am urging all my mummy friends to do the same!

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