Monthly Archives: March 2012

Baby-led or traditional weaning? Chances are it won’t be your decision!

March 30, 2012
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If you meet with any new parents in the first few months of parenthood, talk will inevitably turn to weaning. Hours will be spent discussing the merits of baby-led against the traditional puree approach, and vice versa, and usually one will be chosen over another. What many first time parents don’t anticipate is that...

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The Guilt of the Working Mother

March 28, 2012
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Of course I know that I am not damaging my boys, but in the days leading up to a business trip I get more and more stressed. It has always been the case. It starts about two weeks before I am due to leave and I faff and make arrangements for them while I...

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JEYNES JOURNEYS: “On your bike Big Apple”

March 26, 2012
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JEYNES JOURNEYS: “On your bike Big Apple”

So here we are in New York for the March edition of Children’s Club. Myself, Laura and this time Karen as well – her very first time in the Big Apple. Trade at the show has been brisk again and we are all pleasingly comforted by the interest shown in JoJo. Some of our...

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That’s a wrap… For now!

March 21, 2012
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We have just returned from Whitstable after shooting for our AW12 catalogue. We had a wonderful time, the kids were fantastic, as were the parents… and the fish and chips weren’t bad either! The weather even held out for us! All in all a great success. We are so excited for you to see...

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Give yourself a (mini) break

March 19, 2012
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This is the time of year when getting away, or planning to get away, is at the forefront of our minds (although to be honest it was always at the forefront of my mind in Arthur’s first year…) Unfortunately, if you’re not blessed with qualified grandparents, then you have no option but to take...

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A trip to the seaside

March 14, 2012
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The JoJo Camper Van

Here at JoJo it is company policy not to recruit our child models through agencies, we prefer to use our customers and employees little ones. So when we decided on Whitstable for the AW12 catalogue shoot the next challenge was to recruit our little models. Myself and Tom, our photographer, packed up his camper...

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JEYNES JOURNEYS: From Russia With Love

March 12, 2012
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Mark our Head of International Buying posing outside a Russian catherdral

European Russia stretches from the borders of Belarus and Ukraine to the Ural mountains which are over 1000km east of Moscow. Even without the rest of the Russian Federation it is by far the largest country in Europe so the sales opportunity for JoJo Maman Bébé is huge.  It’s all glittery with neon lit...

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Rainbow Cookies

March 9, 2012
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Rainbow Biscuits

These rainbow cookies are a real treat to make. Not only that, but they’re delicious to eat and a delight to look at. Kids can get involved with this recipe as the cookie dough is a cinch to make and coloured marzipan is just like edible play dough. It’s also a recipe that’s so...

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JEYNES JOURNEYS : Russian Rules!

March 7, 2012
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As I sit here waiting to take off, it’s actually with a certain amount of trepidation. I’m flying to Moscow to meet with a company we are trialling distribution rights with to grow JoJo in Russia. Not something we’ve done before but given the cultural and language barriers involved we are keen to find...

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JoJo in Paris

March 6, 2012
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JoJo in Paris

In the design department at JoJo we work about 1 year in advance and over the past couple of months I have been busy designing the core ranges for next summer such as all our Breton & twill basics and with that finished I am now ready to start on the really fun ranges...

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The wonderful world of weaning

March 2, 2012
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Weaning is a big deal, there’s no doubt about it. It’s the first time you have to really think about what you’re putting in your baby that doesn’t involve a bottle or a boob. Having said that, it really isn’t worth getting too stressed about it – and I mean this from experience. At...

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