Here at JoJo it is company policy not to recruit our child models through agencies, we prefer to use our customers and employees little ones. So when we decided on Whitstable for the AW12 catalogue shoot the next challenge was to recruit our little models.
Myself and Tom, our photographer, packed up his camper van (which is conveniently JoJo blue!) and headed down to Whitstable. We were so nervous that no one would come and see us, we had sent out a letter to local nurseries informing them that we would be there, but you just never know how these things will go. We were overwhelmed by the number of people who came to see us! It was great to meet lots of families and we recruited some lovely little models for the shoot next week.
All the planning is complete and we are heading down to Whitstable later today! We will keep you updated on the goings on. We’re so excited about the new collection and hope you will be too!