While the British summer seems to still be eluding us, we’ve been hard at work here at JoJo Maman Bébé and have just finished putting together our Autumn Winter catalogue. We really love it and hope you’re looking forward to seeing the new range! The final stage in the long process of designing a catalogue is the ‘press pass’ where we make sure that the images and colours look exactly how they’re supposed to look. So the graphics team were up in Leicester this week at Artisan, our catalogue printers, where they print 24 hours a day to get the catalogue out on time.
We got to have a good peek around the factory and see how all of the giant web-fed offset presses work, in between approving sections of the catalogue as they are printed, and tweaking the colours until it all looks perfect.
The huge rolls of paper the catalogue is printed on!
What printing 400 catalogues an hour looks like!
Our graphic designer Lee checking the colours on the print
Even though we’re all very excited to see what the end product looks like once it’s all bound and finished, it’ll still be a couple of weeks until it all gets delivered. In the meantime, here’s a sneak peek at the cover!
Now just all the binding and trimming to go!
