3 ways to wear…a pink dress

pink embroidered dress

A few accessories can dial up a simple Broderie Anglaise dress into something extra special. Repurpose a floral hair clip into a summery brooch and pop on a pair of floral shoes for a look that is fit for every wedding. The girls’ cotton cardigan is a versatile addition to your …

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3 ways to wear…a striped shirt

boys oxford shirt

Classic British styling gets a seasonal makeover for babies and toddlers. Our stripe Oxford shirt is available in a practical bodysuit style, ensuring it doesn’t come untucked when worn with dungarees, trousers or shorts. A simple pair of red canvas shoes finishes the look off perfectly and comfortable enough for …

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Spotlight on Jersey

JoJo Jersey store banner

Our latest JoJo store opened its doors in Jersey last week, and we’re so excited to be there! We caught up with Jersey JoJo store manager Karen to find out her favourite things to do in this beautiful island. Don’t forget you can find all the store details here. We hope …

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Swimwear Picks for Spring

girls swimwear

To celebrate our fantastic swimwear giveaway, we’ve picked out our favourite kids’ and maternity swim pieces from our collection. Now, it might seem a little early to be hitting the beach with the SPF 50 in hand but if you need a little early inspiration, or going on holiday to …

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Easter Craft Ideas

easter nests

Easter may be the perfect excuse to scoff copious amounts of chocolate, but if you’re keen to do something a little more creative with the kids, then look no further. We’ve got a couple of fantastic craft ideas that are easy, fun and require little prior planning. Don’t forget to …

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Behind the Outfits

outfits capture

Because you love our kids’ outfits so much, we recently launched our shop by outfit feature. If you’re looking for a little inspiration, be sure to check out the looks we’ve put together. We caught up with our in-house photographer Eimear to find out the inspiration behind our gorgeous images …

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